Making boring walls beautiful

Blakney Wallcovering is a premium residential wallpaper company serving the Puget Sound region. Known for their craftsmanship, attention to detail, and personal approach, they came to Campfire looking to evolve their brand to better reflect the artistry and care they bring to every project.

The challenge was to create an identity that felt elevated and distinctive without losing the warmth and personal touch that sets Blakney Wallcovering apart.

We developed a new symbol imbued with meaning and paired it with exquisite cusom typography to create an identity that feels both crafted and timeless. The visual language draws inspiration from William Morris and the Arts and Crafts movement—an aesthetic deeply intertwined with the history of wallpaper—while giving it a more contemporary expression suited to the brand.

And because a wallpaper company should probably have a pattern of its own, we created a custom brand pattern that extends the identity beyond the logo and gives the brand a distinctive visual signature.

The system was then carried through a series of thoughtful touchpoints, including a job-site A-frame for passive brand awareness, team apparel, and a personalized thank-you card to add another layer of warmth to the client experience.

The result is a brand that feels as considered and handcrafted as the beautiful spaces Blakney Wallcovering helps create.