Material Advantage lives at the intersection of aerospace, engineering, and future technology. Campfire partnered with them to build and launch a brand rooted in precision, analytical collaboration, and a refined confidence that comes with their decades of experience.

The brand monogram is a sophisticated blend of continual movement around a hexagon (carbon fiber’s molecular structure) while creating an abstract aircraft. The palette of rich blue tones gives a nod to the world of aerospace. Custom iconography and strong visual structure come together to form a visual language that is precise, methodical, and ready to shape the future.