Arbutus came to Campfire looking to elevate their brand so the quality of their brand matched the quality of their woodworking and craftsmanship. We developed a kit of parts that would add value to the business and increase storytelling to the custom pieces of art.

We developed a logo with bespoke typographic word mark to capture the custom nature of the work. The ligatures represent the collaboration between the woodworker and client to create that perfect piece. The Arbutus symbol was developed to always be stretching toward the goal, and to act as a thumbprint of the artisan being left as a signature. We had a branding iron built with this symbol so it could be burned with the artisans signature to create a beautiful finishing touch. Lastly we developed an iconic wrap for the Owners vehicle to help