Amazon Go

As Creative Director at Amazon Go, I had the opportunity to lead an amazing team and build the brand and all it’s touchpoint across the full customer journey. We repositioned the brand as a “one stop daily life shop” combining fresh meals, groceries, c-store favorites and Amazon services to help customers get more done in less time.

This work was completed when I was the Creative Director at Amazon Go. Here is a list of the team involved that brought this to life.

Creative Team: Dana Deininger, Drew DiSabatino, Maverick Garces, Michael Lortz, Thomas Rhee, Leah LaMoure, Alice de Muizon.
Illustration: Maria Milenko
Lifestyle Photography: Sarah Flotard
Product Photography: Mike Nelson

Brand Strategy
Positioning
Brand expression development, Creative Direction
Paper Goods system
In-Store experience design systems
Multi-channel marketing campaign
Lifestyle photoshoot
Illustration development
Brand Book