Celebrating the craft of coffee

Starbucks Reserve is Starbucks’ premium expression of rare, single-origin coffees and elevated Roastery experiences that embrace the theater of coffee while celebrating the unique characteristics of each bean, farmer, and origin.

During my time in the Starbucks Global Creative Studio, I had the privilege of being part of the team that repositioned Starbucks Reserve and helped launch the first Starbucks Reserve Roastery in Seattle. We developed a multi-tiered packaging system, tasting cards, signage, logos for the Roastery and Tasting Room, and a range of other brand touchpoints that brought the new expression to life.

The work sits at a beautiful intersection of elevated design, visual storytelling, and art—all in service of celebrating the craft and culture of coffee.

This collection represents selected work created during my time in the Creative Studio. While these projects were created in-house, the experience continues to inform the level of craftsmanship, storytelling, and meaning I bring to every brand I work with through Campfire today.