Arbutus came to Campfire looking to elevate their brand so the quality of their brand matched the quality of their craftsmanship. We developed a kit of parts that would add value to their business, increase storytelling for their custom pieces of art, and build brand awareness.

We developed a logo with bespoke typographic word mark to capture the custom nature of the work paired with an Arbutus symbol capture the unique attributes of the Arbutus that is always stretching toward the light and act as a thumbprint of the artisan being left as a signature. We had a branding iron built with this symbol so it could be burned with the artisans signature to create a beautiful finishing touch. Team apparel was developed to enhance the professionalism. Lastly we developed an iconic wrap for the owners vehicle to help drive awareness around town.